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May 22, 2024

Viral Marketing

As a trial balloon, you decide to put together a TikTok video showing off REvolt’s technology breakthrough, and the video goes viral. There are well over 1M views in the first 48 hours! You appear to have a tiger by the tail, and senior leadership is thrilled, but now you need to focus on operationalizing all of this, and it begins with a strategic marketing campaign.

What are the major components of a marketing campaign that can build on the momentum of your viral TikTok video? Think about segmented target markets, optimized media penetration, and the synergy of effective event sequencing. Identify the results that you would expect to see as each phase of the campaign is executed.

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