The Four "P"s of Marketing

Apply the four “P”s of marketing (see below) to the task below: 

A. Product

B. Price

C. Place

D. Promotion

This is a two-part project. First, choose one of the ten projects below and describe how you would you promote it on social media. Second, find three companies that are already in this market and compare your response to their strategy. 

1. A new room cleaning robot to compete with Roomba.

2. A new coffee maker that makes coffee and lattes after it grinds coffee beans for freshness.

3. A new hair gel with a version for men and women with an edgy marketing theme.

4. Wall coverings made from recycled wood cut into thin strips and held on with light glue so i can be moved whenever desired.

5. A dashboard cellphone holder which can be attached quickly, removed quickly, yet does not fall off when the car gets hot.

6. A Hot Air Balloon ride over Big Bear Lake.

7. A new financial website with numerous tips for beginning and intermediate investors. 

8. A private firefighting service for California residents.

9. A gift basket of chocolate delights. 

10. An app to find your keys. 

Submit a Personal Evaluation of your personal perspective on your thoughts on this topic in a three to five sentence summary.

If you have completed this project as a part of a group, submit one Peer Evaluation for each member of your team (except for yourself). Evaluations are anonymous and will not be shared with anyone in the class. Peer Evaluations of Critical Thinking Activities count for up to 20% of the grade for this assignment. Ratings are based on a five-point scale with 5 being the highest rating and 1 being the lowest rating. Place an “X” under your rating of this Peer member.

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