“Maximizing Social Media for Effective Marketing Strategies”

Assignment number and title: Assignment type / submission format: Weighting: Size or length of assignment: Module learning outcomes being assessed in this assignment: Assessment 1 Individual Research Report Written research report/submission point – Turnitin 70% of the total module mark 2,000 words research report The written report will be assessed according to the extent that the students have demonstrated the following: LO1: Produce a research proposal, consistent with personal development planning for the Year Abroad/ International Placement, and employability; LO2: Produce a research report based on the research proposal, demonstrating knowledge and comprehension, and synthesis and evaluation, applying quantitative and/or qualitative research methods; LO3: Analyze the impact of national context on individuals and/or organizations. Assessment Task What are you required to do in this assignment? Details of task An empirical research project will be conducted based on the approved research proposal. The research question(s) identified in the proposal will be answered in a business context. This will involve collecting secondary or primary quantitative and/or qualitative data, analyzing the data and writing up the findings. This assignment requires the student to produce a 2,000-word research report focused on the chosen research question(s), incorporating a critical literature review on the topic, an appropriate methodology and analysis of the findings. Report Structure Abstract The abstract is clear, informative, and self-contained, while still succinct I. Introduction The report begins by stating the general significance of the topic (i.e., the main aim of the study is stated in a way that grabs the reader’s attention). The topic is effectively introduced. There is a relevant discussion of the contextual background. There are clear definitions of the main terms. The proposed aims and research questions are clear, feasible and measurable. In general, the reader come away from the introduction knowing what to expect in the remainder of the report. It “sets the stage” for what is to come. II. Literature Review Relevant literature is reviewed and critically evaluated. The reviewed literature is relevant to the aim and objectives/ research questions of the project. It is organized thematically. The research questions are finalized following the review. If you are testing for the existence of relationships between variables, the hypotheses are clearly defined. There are propositions formulated, if relevant (i.e., if the inductive approach is adopted). III. Methodology There is an appropriate discussion of the chosen research approach. There is an appropriate justification of the methodology for data collection and data analysis. There is sufficient discussion of any potential limitations of the research method employed. If applicable, ethical issues are considered. If applicable, all research tools (e.g., questionnaires, topic guides) are fully described and attached in the Appendix. It is clear what data was utilized and how, when, and where data were accessed/ collected. IV. Empirical Results and Discussion The correct analyses are performed and interpreted in an appropriate manner. There is a verbal description of the results as well as a visual presentation, if applicable. If used, data tables are clear and appropriately labelled. Overall, the presentation of results is clear, well-organized, and logically ordered. The reader is clear on what you found. There is a comparison of the results with previous studies (surveyed in the literature review section). If there is disagreement between the findings of the study and results from previous research, it is noted and Is a logical explanation is offered for the differences. V. Conclusions, Recommendations There is an appropriate summary of the main findings of the research. If appropriate, the limitations of the study are discussed. Suggestions for further research are offered that might serve to eliminate weaknesses in the current project. In general, there is a “take home” message that is made clear to the reader. Presentation, References, abstract All studies cited in the text of the paper are listed in the reference list at the end. Clear writing, complete sentences, correct spelling and grammar. There is a logical flow of the argument. The report is effectively structured. The material and the arguments are professionally presented. Use of Artificial Intelligence AI cannot be used within this assessment task. Referencing Style Harvard Referencing – see referencing guide here: BBS Referencing Handbook 2016(1).pdf Formatting Requirements Times New Roman 1.5 spacing Use numbered headings and subheadings How does this assignment prepare you for responsible real-world practice? Develops the following professional / technical skills and experience: Demonstrates the following Graduate attributes (skills and qualities sought by employers): Delete attribute as appropriate and give details: Link to UNSDGs. • Critical reading skills • Deciding on an issue to research, and what to include and how to use sources • Understanding links between theory and empirical evidence in the research • Considering wider individual needs and impact • • • Using creative thinking to generate solutions Problem solving Spotting and analyzing opportunities for sustainable development • Presenting effectively to convey understanding of the significance of the issue to be studied. • Using technology to find, interpret, evaluate, manage, and present information and data Using digital technologies and an appropriate software for data analysis. • How will your assignment be marked? This gives you details of the elements you need to demonstrate within the assessment task and their weighting towards the total mark. Full marking criteria, showing details of the standards against which performance will be judged for each grade level are available in Appendix A and in the assessment/marks area of My Studies. You can use these to evaluate your own work and consider your grade before you submit. Criteria Weighting INTRODUCTION 10% LITERATURE REVIEW 20% METHODOLOGY 20% EMPIRICAL RESULTS AND DISCUSSION 30% CONCLUSIONS & RECOMMENDATIONS 10% PRESENTATION, REFERENCING, ABSTRACT 10% Good Academic Conduct: Please see the General Examination and Assessment Regulations (GEAR) and your course handbook for good academic conduct guidelines and details of academic misconduct regulations including plagiarism. Additional Comments: Optional area to include specific marking criteria related to Professional, Statutory and Regulatory Bodies (PSRB) or adjustment to group marks for individual contribution etc. Moderation: All summative assessment is subject to the application of appropriate internal moderation procedures (refer to GEAR Section J: 3.3). Moderation is an overarching term to describe the processes that take place after initial marking to provide an element of independent scrutiny on the judgement of the first marker and ensure the fairness, reliability and consistency of marking against the criteria. Internal moderation is carried out by the school and followed by external moderation by the external examiner. Individual Appendix A: Marking Criteria Individual Report: Undergraduate: Marking Criteria Introduction Weighting 80-100 (if applicable) First class Outstanding in the 10% 70-79 60-69 50-59 40-49 30-39 0-29 First class Upper second class Lower second class Third class Fail Fail Excellent discussion of the significance of the topic, its introduction and contextual background. Clear and feasible aim and research objectives/questio ns. Generally, discusses the significance of the topic, its introduction and contextual background. Good/very good clarity of proposed aims and research objectives/questio ns. Shows some attempts to discuss the significance of the topic and its contextual background. There is an indication of the proposed aims and research objectives/questio ns. Limited attempt to introduce the topic, its significance and contextual background. Just adequate indication of the proposed aims and research objectives/questio ns. Inadequate attempt to introduce the topic, its significance and contextual background. Unclear/unfeasible aims and research objectives/questio ns. No attempt to introduce the topic, its significance and contextual background. Unclear/unfeasible aims and research objectives/questio ns. Literature review 20% Very good review of a range of mostly relevant studies, with no elements of critical evaluation. If relevant, there is an indication of hypotheses/propos itions to be tested. Shows some attempt to review relevant studies – some of these are not relevant to the project aims and objectives, with no elements of critical evaluation. There is no indication of hypotheses/propos itions to be tested, if relevant. Limited attempt to review a few studies, most of these are not relevant to the project aims and objectives. There is no indication of hypotheses/propos itions to be tested, if relevant. Inadequate attempt to review a few studies, mostly irrelevant to the issue to be studied. No attempt to review a few studies, mostly irrelevant to the issue to be studied. Methodology 20% Excellent review, with some elements of critical evaluation of a good range of sources, relevant to the proposed aim and research objectives/questio ns. If applicable, hypotheses are correctly and clearly defined. If relevant, propositions are clearly and correctly defined. Excellent discussion of the chosen research approach, the justification of the methodology for Generally, discusses the chosen research approach. There is some justification of the Shows some attempt to discuss the chosen research approach. There is very limited/ no Just adequate discussion of the chosen research approach, the methodology for data collection and Inadequate discussion of the chosen research approach, the methodology for data collection and Extremely poor discussion of the chosen research approach, the methodology for data collection and discussion of the significance of the topic, its introduction and contextual background. Innovative, original and feasible aim and research objectives/questio ns. Outstanding review and strong critical evaluation of a wide range of sources, relevant to the proposed aim and research objectives/questio ns. If applicable, hypotheses are correctly and clearly defined. If relevant, propositions are clearly and correctly defined. Outstanding in the discussion of the chosen research approach, the justification of the methodology for data collection and analysis, the potential limitations of the research methods employed. If applicable, the ethical issues are considered in great detail. Excellent discussion of what data was utilized and how, when and where data were accessed/collected data collection and data analysis, there is an indication of the potential limitations of the research methods employed. If applicable, the ethical issues are considered in some detail. There is a discussion of what data was utilized and how, when and where data were accessed/collected Empirical Results and Discussion 30% Outstanding in the data analyses and the interpretation/ presentation of the results; the comparison of results with previous research. Excellent data analyses and interpretation of the results, appropriately presented; there is an attempt to compare results with previous research and explain any differences. Conclusions & Recommenda tions 10% An outstanding summary of the main findings of the research; the The limitations of the study are discussed and suggestions for future research/policy An excellent summary of the main findings of the research; the Some limitations of the study are discussed, with suggestions for future research. methodology for data collection and insufficient discussion of the methods for data analysis, there is no indication of the potential limitations of the research methods employed. If applicable, the ethical issues are insufficiently considered. There is some discussion of what data was utilized and how, when and where data were accessed/collected Generally, analyses the data correctly, with some interpretation of the results, and some visual presentation. appropriately presented; there is a limited comparison of results with previous research and no explanation of any differences. Generally main points of the research are successfully summarised. justification of the methodology for data collection and data analysis, there is no indication of the potential limitations of the research methods employed. If applicable, the ethical issues are not considered. There is insufficient/no discussion of what data was utilized and how, when and where data were accessed/collected Attempts to analyze the data, with some interpretation of the findings. There is no visual presentation and no comparison of results with previous research. data analysis and the data to be analyzed. data analysis, the data to be analyzed, the limitations of the research and if applicable, the ethical issues. data analysis, the data to be analyzed, the limitations of the research and if applicable, the ethical issues. Just adequate data analysis and interpretation/pres entation of findings. Inadequate data analysis, with a limited, largely incorrect interpretation/pres entation of findings. Extremely poor data analysis, with a limited, largely incorrect interpretation/pres entation of findings. Shows an attempt to summarise some points of the research. Just adequately summarises a few main points of the report. Inadequate summary of the main project findings. No summary of the main project findings. Presentation, Structure & References 10% implications are offered. There is strong “take home” message that is made clear to the reader. Excellent writing style that is fluent and appropriate to the document. Grammar, spelling and punctuation totally accurate. Excellent referencing style used in the text and full referencing at the end of the document, with outstanding presentation of sources and report structure. Fluent writing style appropriate to document. Grammar, spelling and punctuation accurate. Correct referencing style use in text and consistently accurate presentation of sources; excellent report structure. Language fluent; grammar, spelling and punctuation accurate. Mostly correct referencing style in text and mainly accurate presentation of sources; very good report structure. Language mainly fluent; grammar, spelling and punctuation mainly accurate. Some attempt at referencing in text and listing of sources; some organization and coherence. Meaning apparent, but language not always fluent. Grammar and/or spelling and punctuation contain errors. Little attempt at referencing in text and / or poor list of sources. Some attempt to organize in a logical manner. Meaning unclear and/or grammar and/or spelling and punctuation contain frequent errors. No attempt at referencing in text and no attempt at any sources; disorganized/incoh erent. Meaning very unclear and/or grammar and/or spelling and punctuation contain frequent errors. No attempt at referencing in text and no attempt at any sources; disorganized/incoh erent.

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