Global Marketing Plan Guidelines

Global Marketing Plan Guidelines

****The plan is to be on the low sale of Peanut Butter in France.*

You will develop and share a global marketing plan. Having a solid global marketing plan

is imperative to any good strategy, especially in today’s environment. The Plan will consist of

key strategies, tactics, distribution strategies, branding, communications, legal and environmental

issues, pricing, financial analysis of the money that you will utilize, basically all of the

components of a standard Marketing Plan. You will pick a particular product or service that

currently is not available in a particular global market or one that has very low market

penetration. For example, let’s say you wanted to market widgets into Thailand. If Thailand

does not have market penetration for widgets, then that might be a viable choice. Again, this is a

US Export Plan, not a USA Plan. You are marketing your product/service outside the United

States.

You will have a mythical $10 million of advertising and promotional budget to market your

product or service. This money SHOULD NOT BE USED for operations, constructing a facility

of some sort, payroll or other administrative expenses, only promotions, building of websites,

apps or specific technologies that are key to your product/service.

The Plan will be submitted in color, PowerPoint/Google Slides format and should be 25- 30

pages in length plus the reference page. Bullet points are the preferred format. Specific components of the Plan will

include:

*Objectives/Strategies/Tactics

*Good description of your product/service

*Target audience(s)

*Country overview

*Cultural aspects (ethnicity, geography, etc)

*Regulatory or legal issues, if any

*Competitive threats

*Marketing mix including the “4Ps”(Product, Price, Place, Promotion)

*SWOT (strengths, weaknesses, opportunities and threats)

*Financial analysis/ROI

*List of sources( at least 4 or more)