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May 22, 2024

Based on the work completed during this course, submit your final Marketing Plan. Be sure to include the following:

General Question

Based on the work completed during this course, submit your final Marketing Plan. Be sure to include the following:

Title Page

Why Select Your Consultancy

Your USP

External – Situational Analysis

PESTEL

Competitors

Porters 5 Forces / Diamond

Internal – Company Analysis

SWOT

Strategy

USP

SCA

Positioning

Marketing Mix

Target Strategy

Recommendations

Action Plan

Support your marketing plan with at least 3 scholarly or professional resources. I have uploaded the first two drafts that go with this assignment.

Length: 6-8 pages, not including title and reference pages.

3 attachments

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