unit 1 discussion board for : A Managerial Approach to Marketing: MKT540 MKT540-2402B-01

Description

Graduate Programs Discussion Boards

Discussion Boards (DB) are a key component of online learning. They foster active participation of learners and dialogue with fellow learners and instructors. Graduate-level courses require learners to create original posts to course DBs and to engage in dialogue by responding to posts created by others throughout the course. Original posts and responses should be substantive, and if references are made to the works of others, APA guidelines for in-text citations and references apply.

Minimum Weekly DB Expectations

Post an original and thoughtful Main Post to the DB prompt.

Respond to at least 2 other posts from learners and/or the instructor (Response Posts).

• The first contribution (Main Post or Response Post) must be posted before midnight (Central time) on Friday of each week.
• Two additional responses are required after Friday of each week.
• More on DBs
• At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB are accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts. Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.

Assignment Details

The 21st century has brought about creativity and innovation at a speed that people have never seen. This innovation has made it essential for companies to reach a global market. Marketing management practices have moved to promote a more interactive dialogue between companies and customers, where both are actively involved in exchanging information. This approach is called relationship marketing.

The research you will need to answer the prompt below is in Chapter 1 of your textbook.

Think back to your last 5 large-medium purchases (can be over a month or could be years). Then, answer the following:

Examine and discuss how you felt after each transaction and whether it was relationship marketing (RM) or transactional marketing (TM).

Give feedback to at least 2 classmates on whether their 5 purchases were either RM or TM and inquire how each transaction made them feel.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.