HSES 886 Sports Fundraising
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In Jayhawkville, select a high school for which you will play the role of Director of Athletics during this assignment. Assume that the athletic program at your chosen school has decided to embark upon a major fundraising campaign in order to save the district’s athletic programs.
As this is your last quiz – the expectation is for you to cite at least five sources from the course.
As part of your leadership role, make decisions which address these questions:
What type of fundraisers would your sport organization utilize and how would you characterize them (i.e. episodic, annual drive, individual appeals, alumni-oriented etc.)?
What strategies would be used to communicate with potential donors on an individualized basis?
What type of communication or promotional tools would you use to announce fundraising activities (i.e. phone calls, e-mail blasts, radio, TV or print advertising)?
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