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Selecting two of the competing companies you researched in the Module 2 Discussion, use Canva* to create an infographic you believe shows each brand’s positioning strategy.

General Question

Selecting two of the competing companies you researched in the Module 2 Discussion, use Canva* to create an infographic you believe shows each brand’s positioning strategy.

Outline their positioning strategies. discuss the differences and similarities in strategies.

Briefly illustrate/discuss why each of their positioning strategies works for the brand.

Save your infographic as a PDF to submit.

*Note: Canva is a free web-based software, required for working on this module’s Critical Thinking assignment. It has many tutorialsLinks to an external site. to help you if you are unfamiliar with this tool. You can create your Canva account hereLinks to an external site..Your infographic should be 1 page in length and utilize Business Writing Format. Include at least 2 scholarly or industry-specific references. The CSU Global Library is a good place to find these references.

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