Complete a Competitive Analysis Report fulfilling the following requirements:

Complete a Competitive Analysis Report fulfilling the following requirements:

Research at least 3 direct and 3 indirect competitors

Address the following as part of your analysis of your competitors:

Direct competition

What direct competition exists for your product/service?

What companies sell similar products/services to the same target market?

Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module (core competencies, reputation, niche, distribution, efficiency, and innovation)

Indirect competition

What indirect competition exists for your product/service?

What companies sell different products/services that fill the same need as your product/service?

Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module

Future competition

What future competition do you expect to have for your product/service?

Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module

Competitive analysis

What is your competitive advantage?

How will your product/service compete in the areas of price, quality, unique features, distribution system, marketing/advertising, geographic location, and strengths/weaknesses?

Analyze based on the 6 differentiators that build competitive advantage found in the Fasttrac module.

Submit

Submit a Word Document containing your assignment and the following requirements:

Competitive Analysis Chart from the FastTrac POSITION module

Competitive Analysis Report

This should be a 2-3 page APA paper (not including the title and reference pages):

APA Requirements

1” inch margins

Times New Roman 12 pt font

Double-Spaced

Title Page

Reference Page

In-text citations

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