residential work
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Residential: Market study both macro and micro trends; Marketability study leading to Gross Realisation.
Market study including macro trends to identify development opportunities: demographic and social analysis, industry trends, demand supply and market absorption. Marketability study that will focus specifically on type of the development and will delineate pricing strategy and sale logistics. Determine the project’s Gross Realisation Value using a market approach.
- Step one: examination of national economic conditions (including international influences) and projected trends for ;region, locality, neighborhood, and site.
Step two: Segmentation of the population forecast and the job growth forecast
Step three: investigate comparable properties to determine the features, functions, and benefits of those properties that are important to the market.
Marketability study:
Profile the space users to be served by the development
Identify the revenue unit, i.e., the space over time with associated services
Fully define the product in terms of features, functions and benefits
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