Liverpool University You are required to find a UK based SME business
MN3102 Assignment 3 Weighting 50% This is an individual assignment of 1500 words in which you will write a Business Report or an alternative submission (more details to be given in class) You are required to find a UK based SME business (please see slides). You should NOT USE big companies like Tesco, Morrison, BP, Tesla, Dyson etc. Please check with your seminar lecturer Choose a UK based innovative company, which is interesting, and challenging. (You will fail if it is not UK based). You need to do in-depth research as how the business operates. Using your knowledge of business concepts and tools studied in this module, analyse the business doing a detailed SWOT Analysis of the business, use of CSR and Innovation by the business. You then need to come up with recommendations as how the business can improve as well as expand. Part 1 Introduction (200-250 words) An overview of the business in terms of structure, location/profit/main competitors Part 2 Analysis (1000-1200 words) 2.1 SWOT Analysis of business 2.2 Use of Corporate social responsibility by the business 2.3 Innovation and creativity in business Part 3 Conclusion and Recommendations (200-250 words) Recommendations for the business to improve and expand. Part 4 References and Appendices (not included in the word count) At least 4 books and journal articles. You can also use websites to get information about the business but 4 academic references are MUST. Reference section which gives the full reference for in-text references that appear in the main body of your report using the Harvard referencing format which you can access at: https://libguides.londonmet.ac.uk/c.php?g=706224 You should NOT USE the big companies like Tesco, Morrison, Tesla, DYSON etc. Use a UK based innovative company, which is interesting, and challenging. Submission-Week 25 Assignment weighting – 50% Please see Weblearn for submission deadline. 1 Grading Scheme for Assignment 3 for MN3102 Assignment: Business Report Marking criteria Le-er Mark grade recorded The extent to which the work shows evidence of EXCELLENT RESEARCH: • You have undertaken EXCELLENT research demonstrated by your organisa8onal knowledge • Excellent introduc8on to the business showing brilliant research about structure, loca8on/profit/main compe8tors • Excellent Analysis of the organiza8on based on SWOT, Corporate Social Responsibility and Innova8on. You have analysed the business using the theories related to the three areas in detail. It reflects excep8onal cri8cal analysis and research • Excep4onal Recommenda4ons for the business to improve and expand which shows your in depth and cri8cal thinking • Excellent Level of professionalism in the lay out and structure of the Report with correct in text referencing and reference list using the Harvard referencing system • Extensive Harvard Referencing (Minimum 4 Academic Referencing) – Evidence of wide reading, application and referencing. A 70-100 B 60-69- The extent to which the work shows evidence of GOOD RESEARCH: • You have undertaken GOOD research demonstrated by your organisa8onal knowledge • Good Introduc4on with detail about the business structure, loca8on/profit/main compe8tors • Good Analysis of the organiza8on based on SWOT, Corporate Social Responsibility and Innova8on. You have analysed the business using the theories related to the three areas in some depth • Good Recommenda4ons for the business to improve and expand which shows your cri8cal thinking and research around the business 2 • Good Level of professionalism in the lay out and structure of the Report with correct in text referencing and reference list using the Harvard referencing system • Harvard Referencing (Minimum 4 Academic Referencing) – Evidence of some reading, application and referencing. Need to focus on Harvard Referencing The extent to which the work shows REASONABLE RESEARCH: You have undertaken some acceptable research demonstrated by your organisa8onal knowledge • Reasonable introduc4on to the business. Needs improvement in terms of status and structure • Reasonable Analysis of the organiza8on based on SWOT, Corporate Social Responsibility and Innova8on. You have done some analysis and tried to apply some theories to the three areas • Acceptable Recommenda4ons for the business to improve and expand which need more thought and effort and link directly to the business • Acceptable Level of professionalism in the lay out and structure of the Report with some incorrect in text referencing and reference list • Harvard Referencing needs improvement • Acceptable Evidence of reading, application and referencing. The extent to which the work shows adequate, but limited and weak research: • You have undertaken limited research demonstrated by your organisa8onal knowledge • Weak Introduc8on • Weak Analysis of the organiza8ons • You have not developed realis8c recommenda8ons • Inadequate Level of professionalism with presenta8on with in text referencing and reference list using the Harvard referencing system • Some evidence of reading and Harvard referencing needs improvement • C 50-59 D 40-49 3 • Does not address the assignment criteria. • Presents minimal material related to the topic. • Li-le evidence of understanding of the theory. F1 30-39 • Poor structure. • Li-le evidence of scholarship and Harvard referencing 4
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