Building Your Research Plan to Build Customer Loyalty
Building Your Research Plan to Build Customer Loyalty Continue with your findings and feedback from last week’s discussion as you continue with your research plan. Continue with the scenario you selected last week for this research plan. Build your research plan, include: a. b. c. d. Identifying Data Sources Channels for Analysis Search Parameters and Source Languages Research Methods 1. (a,b,c,d, make any needed improvements from last week’s discussion feedback and include in this weeks assignment) e. Developing a Hypothesis f. Time Frame for Analysis g. Identifying the Project Team h. Determining the Depth of Analysis Scenario 1: E-learning Platform o Task: You are a marketing analyst for a new e-learning platform. Scenario 2: Fashion Retailer o Task: You are a marketing manager for a high-end fashion brand. Scenario 3: Local Coffee Shop o Task: You are a digital marketing specialist for a local coffee shop. Scenario 4: Your company or company of your choosing o Task: You are a digital marketing specialist for a company. Your well-written paper should meet the following requirements: • • • Introduction and conclusion. Be 4 to 5 pages in length, which does not include the pages for sections a,b,c,d, from the previous work, but they should be included in the overall document, the required title and reference pages, which are never a part of the content minimum requirements. Support your submission with at least four scholarly, peer-reviewed journal articles unless the assignment calls for more.
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