Advertising Response Exercise

Advertising Response Exercise 1 – Find an advertisement which includes an example of intentional imprecision (for definition and discussion, see the Intentional Imprecision in Advertising page). For this exercise, advertisements found on YouTube can work, but two-dimensional ads work better because their static nature makes it easier to examine the details for compositional analysis (step 4 below). 2 – Provide a copy of the ad or a hyperlink to it 3 – In 1 – 2 paragraphs (100 words or more), explain what category of intentional imprecision is used in the ad and how the content of the ad fits that definition. 4 – In another 1 – 2 paragraphs (200 words or more), discuss the composition of the ad, looking at the focal point, language, colors, layout, and so forth. (See the “Advertising Analysis Resources” page for further explanation.)