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May 17, 2024

Advertising and Public Relations: MKTG320

For this Discussion Board, please complete the following:

A well-balanced marketing strategy for your product or service includes advertising and public relations elements, along with digital (social media platforms) and nondigital channels (traditional communication channels).

What motivated you to purchase the last non-essential product that you bought?

Was the message advertised or publicized through a digital or nondigital communication platform?

What communication channels do you respond best to when it comes to the products and services that you buy?

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