Prepare a powerpoint document to present your work based on your Individual Proposal and Update. Presentation should not exceed 5 mins Please provide the company background Target market(s) The platforms and the metrics (for example number of followers) when you started tracking them And how that has evolved Make sure you incorporate the details on the campaigns you have been tracking, the metrics and your critique of why they have or have not succeeded Should be appealing for me to present. **Most of the information and research is already provided Just needs to be put in an appealing marketing format to present. So please Do not make the slides too wordy as it should have not too many words and send me.a separate document where you put what to talk about or present for each slide and each point. And my name is Roshni Hussain incase you need to put it under the title on the title slide. Proposal update is attached as a file and here is the individual proposal: Individual proposal Social Media Marketing 2/3/2024 Introduction and History of Coach I have chosen the luxury brand Coach for my individual project proposal. Founded in 1941 in New York City as a modest, family-run workshop, Coach began its journey with just six leatherworkers handcrafting wallets and billfolds. Over the years, this humble beginning turned into a global luxury brand, celebrated for its exceptional leather goods, particularly handbags, alongside accessories, luggage, and ready-to-wear fashion. Coach has made a name for itself by blending traditional craftsmanship with innovative design, carving out a niche for quality and style that resonates with a broad audience. Today, Coach’s global footprint spans North America, Europe, Asia, and a robust online presence, marking it as a formidable entity in the luxury fashion arena. Social Media presence On social media, Coach employs its platforms to highlight new collections, campaigns, and notable collaborations. On Facebook, the brand engages its audience with a mix of high-quality images, videos, and live events, although specific follower counts would require a visit to Coach’s official Facebook page for the latest numbers. Instagram serves as a crucial platform for Coach, where it leans heavily on visually compelling content like product showcases, fashion shows, and influencer partnerships, complemented by Instagram Stories and Reels that offer a more interactive and behind-the-scenes look at the brand. Twitter is utilized for making announcements, providing customer service, and participating in fashion events and trends discussions, with up-to-date follower statistics accessible on Coach’s Twitter handle. Moreover, Coach’s engagement on TikTok and other platforms targets a younger demographic through innovative and trending content, including challenges and influencer collaborations, with follower counts available on Coach’s TikTok account. Target Markets Coach traditionally targeted women aged between 30 to 50 years old, offering an affordable luxury option. However, recent strategies indicate a shift towards younger demographics, including Millennials and Gen Z, reflected in their product designs, marketing campaigns, and social media efforts. This audience values quality, craftsmanship, and the prestige associated with luxury brands but at more accessible price points than higher-end luxury options. Coach’s market is truly global, with a pronounced presence in the United States, China, Japan, and growing visibility in Europe and Southeast Asia.

Prepare a powerpoint document to present your work based on your Individual Proposal and Update.

Presentation should not exceed 5 mins

Please provide the company background

Target market(s)

The platforms and the metrics (for example number of followers) when you started tracking them

And how that has evolved

Make sure you incorporate the details on the campaigns you have been tracking, the metrics and your critique of why they have or have not succeeded

Should be appealing for me to present.

**Most of the information and research is already provided Just needs to be put in an appealing marketing format to present. So please Do not make the slides too wordy as it should have not too many words and send me.a separate document where you put what to talk about or present for each slide and each point.

And my name is Roshni Hussain incase you need to put it under the title on the title slide.

Proposal update is attached as a file and here is the individual proposal:

Individual proposal

Social Media Marketing

2/3/2024

Introduction and History of Coach

I have chosen the luxury brand Coach for my individual project proposal. Founded in 1941 in New York City as a modest, family-run workshop, Coach began its journey with just six leatherworkers handcrafting wallets and billfolds. Over the years, this humble beginning turned into a global luxury brand, celebrated for its exceptional leather goods, particularly handbags, alongside accessories, luggage, and ready-to-wear fashion. Coach has made a name for itself by blending traditional craftsmanship with innovative design, carving out a niche for quality and style that resonates with a broad audience. Today, Coach’s global footprint spans North America, Europe, Asia, and a robust online presence, marking it as a formidable entity in the luxury fashion arena.

Social Media presence

On social media, Coach employs its platforms to highlight new collections, campaigns, and notable collaborations. On Facebook, the brand engages its audience with a mix of high-quality images, videos, and live events, although specific follower counts would require a visit to Coach’s official Facebook page for the latest numbers. Instagram serves as a crucial platform for Coach, where it leans heavily on visually compelling content like product showcases, fashion shows, and influencer partnerships, complemented by Instagram Stories and Reels that offer a more interactive and behind-the-scenes look at the brand. Twitter is utilized for making announcements, providing customer service, and participating in fashion events and trends discussions, with up-to-date follower statistics accessible on Coach’s Twitter handle. Moreover, Coach’s engagement on TikTok and other platforms targets a younger demographic through innovative and trending content, including challenges and influencer collaborations, with follower counts available on Coach’s TikTok account.

Target Markets

Coach traditionally targeted women aged between 30 to 50 years old, offering an affordable luxury option. However, recent strategies indicate a shift towards younger demographics, including Millennials and Gen Z, reflected in their product designs, marketing campaigns, and social media efforts. This audience values quality, craftsmanship, and the prestige associated with luxury brands but at more accessible price points than higher-end luxury options. Coach’s market is truly global, with a pronounced presence in the United States, China, Japan, and growing visibility in Europe and Southeast Asia.

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