Marketing Question

Individual Papers (IP): The Topic of each paper is selected by the student and relates to the chapters under study OR an area/topic in business that is of interest to the student. Each paper is a minimum of 3-4 pages. Use a Chicago-style footnote to annotate any research/source of information. Footnote information can be found at: https://owl.english.purdue.edu/owl/resource/664/01/; https://owl.english.purdue.edu/owl/section/1/.

The paper format is:

I. Problem Statement (1-2 sentences defining the problem/topic/issue the student selects)

Then the students write on how the problem/topic/issue impacts each of the 5 criteria:

a. Employees

b. Legal (Which Laws/ Regulations apply) (use bing.com)

c. Financial (1-3 sentences on each: Revenues, Costs, Profits)

d. Competition

e. Customers

II. Solution (Many sentences describing/defining what your Solution is to your Problem

Statement)

a. Steps in your solution (Describe at least 5 steps in the development and

implementation of your Solution)

1.

2.

Etc.

b. Impact of your Solution on each of the 5 criteria

1. Employees

2. Legal (Which Laws/Regulations apply) (use bing.com)

3. Financial (1-3 sentences on each: Revenues, Costs, Profits)

4. Competition

5. Customers