Essay1: Student needs to incorporate branding theories and produce a critical analysis of one single brand.
Essay1: Student needs to incorporate branding theories and produce a critical analysis of one single brand. Only choose ONE brand for this assessment. (8 days)
The chosen brand may operate globally, regionally or nationally. In making your choice, you should ensure that sufficient material is available from secondary sources such as the Financial Times, MINTEL, Keynote and Euromonitor.
Please note: this assignment is based on available secondary data only. Any direct and personal contact with your chosen brand is strictly forbidden.
Essay 1: answer the question ‘How a key technological development has impacted an area of CCI and consider the future and ethical implications of this development’ -2950 words. (in 3 weeks)
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