Marketing Question

REMINDER: Do not use any generative AI tools for this assignment!!! 1. Lexus is creating television, radio and online advertising to promote its new line of high end, sophisticated luxury electric vehicles. The target market is high income earners in Canada. The advertising agency needs to choose a person to narrate the ads and has narrowed it down to (1) a female with a Japanese accent, (2) a male with a neutral accent and (3) a female with an English accent. Describe in detail how you would go about researching the best voice to use. Include some sample questions that you would ask. Limit your answer to one page, bullet points are ok. 2. Love Ur Pet is a multinational chain of pet stores and veterinary clinics headquartered on the island of Mauritius with locations in 35 countries around the world. It operates a highly successful model in which veterinary services, grooming services, pet supplies and pet hotels are housed in the same location. The CEO and Founder, Petlo Vers, has long been interested in bringing the company to Canada and has purchased property in Vancouver, Calgary, Winnipeg, Toronto and Montreal. She has come to you as her trusted advisor to gather information on (1) whether to open in all, some or none of the five markets in Canada and (2) who are the best potential customers and how best to market to them. Create a one page research plan outlining the details and steps you will take to provide the CEO with the information she needs to decide whether and how to enter the Canadian market. Bullet points are ok.