Discussion: Global Positioning Strategy
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Get it written →The purpose of the discussion post is to let you connect what you learned in the classroom with the real-life example / situation.
Extra credit: Online discussions are for the extra credit. Throughout the semester, there will be 5 online discussion posts and each will count as 0.1 extra credit.
- Each discussion post will be available for one week. Since this is for the extra credit, there will be no re-opening of the discussion post.
- Again, since this is for the extra credit, I will not set up the due date/time. And because of this, it will not show up on you Canvas Calendar.
- To get the full credit, you should answer all discussion questions.
Feel free to read other students’ answers/thoughts.
- Please watch the videos
- Why China loves KFC: https://youtu.be/sY1s3lKQ3hk
- Links to an external site.
Discussion question:
1. Briefly discuss why KFC has been successful in China. How KFC positioned itself in Chinese market?
- 2. How do you think about KPRO by KFC? Do you think this new concept of KFC (position) will work in China? How about in U.S.? Why or why not?
- Top 10 Untold truths of KFC in China: https://youtu.be/VT5L-mKjeRo
I went to a super fancy KFC: https://youtu.be/Pt8FfwcpJoA
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