Sponsorships selling and activation
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Get it written →Sponsorship Selling Outline (150 words):
Make a list of assets, both tangible and intangible, that may attract the business attention of potential sponsors.
Provide some discussion and research into the following:
- What corporate objectives might these assets suffice? Why would businesses be interested in partnering with your organization?
What price points might entice sponsors to pay for the right of association?
- Include a source/reference for your objective or price point.
Determine the “real cost” of the sponsorship. What additional elements are included in the cost of sponsorship?
- Activating the Sponsorship (150 words):
- Discuss a hypothetical sponsor:
Discuss how the sponsorship will be activated?
- TV spots, billboards, social media post, promotion material, product, exclusive access, etc.
- In what ways will the sponsor gain access their target market?
Discuss how the partnership will be mutually beneficial?
Discuss the sponsor’s potential return on investment (ROI) or return on objective (ROO).
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