Homework Videos

Learning objectives:

1. Apply Usability best Practices
2. Know how to create a Google Ads campaign and extensions
3. Know how to set up Ad groups
4. Know how to look for keywords, including negative keywords
5. Write ads using PPC best practices
6. Know how to apply SEO techniques using tools

Assignment/Activity:
Read the instructions below and watch the module video showing how to complete homework

*I will do the submitting part. Please follow the directions step by step. If you are not able to access the links, might be because it requires my login to my blackboard on elearning. Here is my login: First go to https://ets.utdallas.edu/elearning then click “elearning Login”. My login is Username: rmh21005 and Password: Oshilala7866. After logging in it should let you open the links to the videos. 

Step 1: Please first download the following documents and follow the instructions before starting the video

1  UX, Adwords and SEO Marketing Homework Exercise Instructions updated 24.pdf UX, Adwords and SEO Marketing Homework Exercise Instructions updated 24.pdf – Alternative Formats
 

Snagit is an optional but useful tool for taking screenshots and adding comments, see free trial

2.  Updated template 2024.docx Updated template 2024.docx – Alternative Formats where you copy and paste your screenshots and add comments where needed

Step 2: Please watch the videos as you are doing the HW assignment. The best thing to do is to pause the video and complete the steps as you go along. Please make sure you pay close attention to the video, it is a step-by-step tutorial if you ignore especially the first part regarding the use of Google Chrome you will have problems.

Step 3: When done submit to the assignments folder

TopicApprox Duration in Minutes Required Deliverable 1-2 UX13Do not take screenshots until you are done with this PPC section

Required PPC Deliverable Keywords Part 2 Deliverable 3

If you cannot bypass the credit card see this video with detailed instructions

34

Required PPC Deliverables 4 and 5a-Search

44

Required Deliverable 5b and 6-Display

41 Optional Extra credit Facebook ad    If the ad is created and saved as a draft, you can take screenshots and do NOT need to enter the credit card14

Required SEO Deliverables 7-9
Some websites block these SEO tools from scanning their website, you will get a blocked or 403 message-in this case use a competitors or related website for those sections where this happens and make a comment stating why you had to do this. 

37 Required SEO Deliverable 1010

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