Google Questions
Answer any 4 questions
1.How do search engines discover pages on the Internet? What kind of capital commitment is necessary to go about doing this? How does this impact competitive dynamics in the industry?
2.How does Google rank search results? Investigate and list some methods that an organization might use to improve its rank in Google’s organic search results. Are there techniques Google might not approve of? What risk does a firm run if Google or another search firm determines that it has used unscrupulous SEO techniques to try to unfairly influence ranking algorithms?
3.Google has been dominant in the US for years. Research online to find out if Google’s dominance spreads to international markets, as well. Give examples of markets where Google’s share is as strong or stronger than in the US. Give examples where Google isn’t a leader. Why do you think Google struggles in these global markets?
4.Can a firm buy a top ad ranking? Why or why not?
5.How do you, your friends, or your family members search on mobile devices? How has search changed over time? Are there certain product categories that you used to go to Google for, but where you’ll now rely on an app? How do you suppose this impacts Google’s revenue? If you were Google, how might you combat challenges as search shifts from a single search engine to niche apps?
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