Write a short essay in English to respond to the following question:
Write a short essay in English to respond to the following question:
Select ONE corporation from the list:
Viu (and PCCW)
mm2 Hong Kong (and mm2 Asia)
Emperor Entertainment Group (EEG)
Discuss its corporate organization and business model in terms of the concepts discussed in class:
Explore the corporate organization of the selected corporation. Examine its relationship with its mother company (if applicable), and analyze the nature of their business.
What is the structure of the corporation?
How does it relate to its mother company, if there is one?
What are the primary areas of their business operations?
Evaluate how the corporation deploys Fordist and post-Fordist modes of production in its operations. Assess whether it is vertically and/or horizontally integrated. Examine how it organizes financing, production, distribution, and exhibition of its cultural products.
Does the corporation follow a Fordist or post-Fordist mode of production?
Is it vertically or horizontally integrated (or both)?
How does the corporation manage financing, production, distribution, and exhibition of its cultural products?
Analyze how the corporation works with the idea of cross-media integration. Assess whether it integrates different media businesses (such as film, TV, music, etc.) under its operation. Explore if it has any business beyond the scope of media industries and how it integrates those businesses with its media sector operations.
Select ONE media product (e.g., film, TV drama series, reality show, music artist, idol/idol group) from the company. Discuss how it responds to the local sentiment and regional/global trends.
Examine the relationship between the selected media product and the cultural and social changes in Hong Kong society. Evaluate the cultural identity and personal desires that the product generates in the local audience.
How does the media product relate to cultural and social changes in Hong Kong society?
What cultural identity and personal desires does the product evoke in the local audience?
Assess which regional/global trend the media product correlates to. Compare the similarities and differences between the product and the trend. Analyze how the embodiment of the trend in the product resonates with the local audiences.
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