The intent of a qualitative interview is to encourage, elicit, and illuminate the interviewee’s experience in rich, thick detail.

The intent of a qualitative interview is to encourage, elicit, and illuminate the interviewee’s experience in rich, thick detail. Consider that most interviewees will only have a general idea of your research goals and the depth you need for analysis. Therefore, your presentation of the interview questions and engagement with the interviewee are the tools that guide the process.

As you consider your interview, think about:

Asking of questions to ask to encourage stories and examples

How to “reframe” questions to reduce ambiguity and bias

What you can do to make the interviewee at ease

What you can do to build rapport and trust

For this Discussion, you will examine the characteristics of a good qualitative interview.

To prepare for this Discussion:

Review the chapters of the Rubin and Rubin course text and consider the characteristics of a good qualitative interview.

Review the Yob and Brewer interview questions in Appendix A at the end of the article and consider how interview guides are used in research.

Review the Interview Guide Instructions and the Interview Guide Example found in this week’s Learning Resources and use these documents to guide you during your interview.The intent of a qualitative interview is to encourage, elicit, and illuminate the interviewee’s experience in rich, thick detail. Consider that most interviewees will only have a general idea of your research goals and the depth you need for analysis. Therefore, your presentation of the interview questions and engagement with the interviewee are the tools that guide the process.As you consider your interview, think about:

Asking of questions to ask to encourage stories and examples

How to “reframe” questions to reduce ambiguity and bias

What you can do to make the interviewee at ease

What you can do to build rapport and trust

For this Discussion, you will examine the characteristics of a good qualitative interview.To prepare for this Discussion:

Review the chapters of the Rubin and Rubin course text and consider the characteristics of a good qualitative interview.

Review the Yob and Brewer interview questions in Appendix A at the end of the article and consider how interview guides are used in research.

Review the Interview Guide Instructions and the Interview Guide Example found in this week’s Learning Resources and use these documents to guide you during your interview.

LEARNING RESOURCES

Required Readings

Saldaña, J. (2021). The coding manual for qualitative researchers (4th ed.). Sage Publications.

Chapter 1, “An Introduction to Codes and Coding” (pp. 3–23)

Chapter 3, “Writing Analytic Memos About Narrative and Visual Data” (pp. 57–84) (previously read in Week 5 and 6)

Ravitch, S. M., & Carl, N. M. (2021). Qualitative research: Bridging the conceptual, theoretical, and methodological (2nd ed.) Sage Publications.

Review Chapter 5, “Methods of Data Collection” (pp. 124–163)

Chapter 8, “An Integrative Approach to Data Analysis” (pp. 233–252)

Chapter 9, “Methods and Processes of Data Analysis (pp. 254–294)

Rubin, H. J., & Rubin, I. S. (2012). Qualitative interviewing: The art of hearing data (3rd ed.). Thousand Oaks, CA: Sage Publications.

Chapter 6, “Conversational Partnerships” (pp. 71–93)

Chapter 7, “The Responsive Interview as an Extended Conversation” (pp. 95–114)

Chapter 8, “Structure of the Responsive Interview” (pp. 115–129)

Chapter 9, “Designing Main Questions and Probes” (pp. 131–147)

Chapter 10, “Preparing Follow-Up Questions” (pp. 149–169)

Chapter 12, “Data Analysis in the Responsive Interviewing Model” (pp. 189–211) (previously read in Weeks 5 and 6)

Yob, I., & Brewer, P. (n.d.). Working toward the common good: An online university’s perspectives on social change Download Working toward the common good: An online university’s perspectives on social change. 1-25.

Document: Interview Guide Instructions (PDF)Download Interview Guide Instructions (PDF)

Document: Interview Guide Example (PDF)Download Interview Guide Example (PDF)

Use these documents to guide you as you conduct your phone interview for this part of your Major Assignment 2.

Document: Excel Video Coding Document Template (Excel spreadsheet)Download Excel Video Coding Document Template (Excel spreadsheet)

Review this Excel template as you view this week’s media program related to coding. Also, you will use this template for organizing your data and preparing for coding.