some changes and filling workbook for previous task
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Can you rewrite the Google Page Quality Rating Scale and Usability based on the files you fill out? It will make a great argument.
for the Objectives and metrics, you identified the persona but did not mention Value Proposition Statement. (you most attached the template where you use “the value proposition canvas to identify the customer profile”) and write Value Proposition Statement. Keep in mind that you are writing a digital campaign for the business you choose, there most be a persona template for the campaign (appendix) . Finally, you did not mention Campaign Timelines. For the Tactics and Control you delete the part about backlinks i believe it was amazing and should be included.
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