Provide a clear narrative (750 to 1,500 words; 3 to 5 double-spaced pages) that describe your CRM recommendations for your chosen company or organization using the following 3 general

Provide a clear narrative (750 to 1,500 words; 3 to 5 double-spaced pages) that describe your CRM recommendations for your chosen company or organization using the following 3 general themes/topics that we will be studying throughout the course:

Section 1: Loyalty program

What is the name and the nature of the business of the company whose CRM program you are exploring?

Why did you select this company?

If they have a loyalty program, describe their current program briefly and what CRM enhancements you would recommend.

If you are recommending a new loyalty program, describe the loyalty features you are proposing.

Section 2: Performance metrics

How is this company measuring loyalty currently?

How would you recommend that the company measure loyalty and what loyalty data should they be tracking?

How will the performance metrics you are recommending translate into better business results?

Section 3: Customer engagement results

How will your CRM recommendations increase customer engagement?

How will you keep the CRM “fresh” (i.e., not static) to ensure long-term customer engagement?

How should your target company get to know its customers better going forward?

Some additional guidance… Here are some examples available in the public domain of how others have described their loyalty programs, and which I have broken down by each section that makes up your overall project:

Part I: CRM program description

Chubbies rewards program (CLICK)

Loyalty program descriptions (CLICK)

From https://antavo.com/blog/retail-loyalty-programs/(CLICK)

Part 2: Performance metrics

Key performance indicators loyalty (CLICK)

Loyalty program-KPIs (CLICK)

From ICF loyalty measures (CLICK)

Part 3: Customer engagement

Salesforce advice for churn (CLICK)

Customer churn prevention (CLICK)

From: https://loyaltylion.com/blog/reduce-customer-churn

Overall program description guidance:

https://customergauge.com/blog/customer-loyalty-program

https://cdn2.hubspot.net/hubfs/421919/Case_Studies/HR_Block_Canada_Case_study.pdf

I do hope this helps without constraining your uniqueness and creativity! Please keep in mind that my primary focus when evaluating your project will be on the content of your narrative and on how well you applied the learnings of the course — not on whether you included fancy tables or graphics (which are not required).

NOTE: You can access the book for free from this link: Customer Centric Strategy, 2nd Edition – Simple Book Publishing (pressbooks.pub)

NOTE 2: Please provide the NAME OF THE ORGANIZATION for which you will be designing/enhancing a loyalty program by april 13.