Paper is already completed, what i need now is reorganizing the paper,
Paper is already completed, what i need now is reorganizing the paper, i have tutor notes i am attaching along with the paper itself, the paper needs to be formatted APA 7th edition i am attaching a APA7th edition you can refence to fix my paper Instructions and Requirements i only need level 2 headings in my paper i have level 2 and three along with my table of contents needing to be APA 7, please reorganize the paper according to just the Rubic i am attaching, fix to just level 2 subtitles go back and change the references to APA 7 along with correcting the table of contents, my tutor has already made some corrections to the intro that need to be made, the pictures must remain along with my cover page.
This project allows you to use your creative skills and also to get you set up for a format to “fill in the blanks” for your final project in which is delivering a marketing strategy for Audio Partners. The G-StIC model will be used to develop a marketing strategy. This includes:
G – developing a set of goals,
S – developing a strategy to meet the goals,
T- determine tactics to accomplish the strategy and then
I – implementing the plan and
C – developing the measurements and controls for the strategy.
https://indiafreenotes.com/the-g-stic-frame-work-for-marketing-planning-goal-strategy-tactics/Links to an external site.
Submission Requirements:
Cover Page (develop a creative design for the page that intrigues the reader, this can include developing a logo and finding the right font for your company.
Table of Contents
Goals for Audio Partners (1-2 pages)
Focus
Benchmarks
Strategy (1-2 pages)
Target Market
Value Proposition
Tactics (4-6 pages)
Product/Service
Brand
Incentives
Price
Communications
Distribution
Implementation (1-3 pages)
Organization
Processes
Schedule
Control (1-3 pages)
Evaluate
Monitor
Your submission should be professional in content and style. Citations in your submission should conform to APA 7 guidelines in the CSU Global Writing Center (link in the left navigation panel). The CSU Global Library is a good place to find these references.
Draft
A few of the tutor corrections that need to be made on the paper Strategic Marketing Plan for Audio Partners
Austin Clayton
Creating and Implementing Marketing Strategies
Professor Sinclair
05/03/2024
Strategic Marketing Plan for Audio Partners
To navigate market terrain of the current day for the audio industry requires a well-crafted strategic plan that incorporates innovation, agility, and adaptability. Being new entrants in the market and looking for market leadership, Audio Partners take the task of developing a full-proof strategic marketing plan. The kind of partnership that is created between Audio Partners and a brand includes one that creates a holistic media offer inclusive of digital advertising, influencer partnerships, and experiential activations. It shall further be ensured that business objectives are met through continual evaluation and optimization of marketing efforts, with the market’s dynamics and competitor intelligence being tracked on a real-time basis to ensure agility in decision making. As this strategic marketing plan is rolled out, it is going to unlock new opportunities, inspire innovation, and move Audio Partners towards sustained success and eminence in the dynamic world of audio technology (Han et al., 2024). This plan outlines a strategy for maintaining sustainable growth and development in terms of brand equity and an overall effort to capture opportunities with the dynamism that is part of a changing industry. The very core of this strategic marketing plan has the latest trends, technologies, and insights that serve as underlying commitments toward increasing and heightening brand reach, engagement, and resonance.
Goals for Audio Partners
The initial founders of Audio Partners were Jeffrey and Larry, who developed the core technology on which Audio’s products are based. Goals need to have a… … ….
Focus
The focus of Audio Partners is that it must engage, market, and entrench itself as the definitive one-stop shop for its consumers when it comes to their audio solution needs. It applies to single use or their ambient environment. In order to present their product idea to the market, the founders determined that it would be enough to complete the production of the audio device and develop a website to promote and service the device.
INCLUDE ANOTHER PARAGRAPH HERE FROM THE EXISTING CONTENT.
Benchmark
A benchmark is …. (CITE).
Benchmarks, through focused marketing campaigns, will lead the company to achieve a 20% increase in its market share within the next 2 years. The company currently enjoys about 80% of market share with Phonak, Widex, Signia, Oticon, ReSound, and Starkey (cite).
ADD GOALS IN TERMS OF REVENUE AND SALES LOCATIONS… …
Strategies
There are short-term… … Strategies are defined as…. (cite).
Target Markets
Value Proposition
Tactics (4-6 pages)
Product/Service
Brand
Incentives
Price
Communications
(you may use Level-3 header, check our APA guidelines)
Distribution
Implementation (1-3 pages)
Organization
Processes
Schedule
Control (1-3 pages)
Evaluate
Monitor
Conclusion
Focused marketing campaigns Target market: Based on the research, zero in on the focus of the marketing campaign on different demographic groups. Devise targeted marketing strategies to feature the points of difference that Audio Partners offers in its products and services. Utilize both traditional media (events, print, radio) and digital channels (social media, email campaigns, SEO, SEM) to reach more people.
New Product Line Development: Perform analysis of markets to find trends and demands that the customer base is likely to find viable in the future.
Allocate resources for research and development of products ahead of need to meet these demands. Make sure that the new product line should be in addition to the existing and must complement the overall value proposition of Audio Partners hearing device designed for middle age American women of the age of 35-45 same with the picture to match that same description (Fela et al., 2022).
Better recall value of the brand by making branding endeavors and enabling channels of communication, like to increase it by at least 30% among the target group identified within a year from now.
Branding Endeavors: Define the brand identity of Audio Partners including brand values, brand mission, and brand personality. Develop an integrated branding strategy that will resonate in the minds of the audience and make Audio Partners stand out from their competitors. This may include logo redesign, brand messaging updates, brand guideline development for consistency. Better communication channels to make the audio partner brand known and heard: This may involve improving its corporate website, active participation in targeted industry events and conferences, sponsoring podcasts or events dealing with audio technology, and using social media sites to create community participation as well as customer feedback(Jain, 2004).
Penetration of new and more diversified market segments with an enriched product mix and fine-tuning of price points to their full potentials to realize a 25% increase in annual revenues
Market Segmentation Analysis: Identify unmet or relatively untapped market segments through critical and analytical market research. Identify the different needs and preferences of these segments and tailor offerings of the product based on the same.
Enriched Product Mix: Expand the product line in a manner that it offers products fulfilling different needs of different market segments. This may involve either product line extensions, packaging products together to form value-added packages, or partnering with other brands in product alliances.
Financial Resource Optimization: Perform price optimization that will help determine optimal price points and every product offered by the company according to the market segment. Establish competitive prices based on perceived value that could return a higher degree of sales volume and improved profitability. Due to this, such strategies may be employed: discounts and special offers in order to motivate the customer to buy and accordingly improve the revenue growth.
StrategyTarget Market Selection:
Among the potential customer’s young people and professionals with disposable income who value premium audio experiences.
Psychographics: Understand the lifestyle, interests, values, and attitude of the target audience. This could include but not be limited to targeting audiophiles with a passion for both music and technology who highly prioritize their gadgets to ensure a quality audio way of life.
Behavioral Patterns: Analyze the purchase behavior, brand preferences, media consumption, and usage habits in regard to audio devices. This might include targeting the frequent flyer segment who may wish to purchase noise-canceling headphones for long flights or music fans who attend concerts and shows regularly.
Value Propositions:
State-of-the-Art Technological and Design Breakthroughs for Best-in-class Products: the audio solution will involve establishing Audio Partners as a provider of high-quality audio solutions that feature the latest technological and design breakthroughs. Highlight features such as noise cancelation, wireless connection, ergonomic design, and customizable sound profile in the marketing to fulfill the lifestyle cravings of aesthetic and style-conscious customers.
Premium Sound Quality: Provide the premium nature of the sound quality produced by Audio Partners’ products, focusing on its ability to deliver an immersive and captivating audio experience. Here one will find a focus on the clear, crisp, and balanced delivery of sound across forms and genres of music and audio content to the clients.
Emotional Connection and Uniqueness Show how the merchandise adds value to the music and sound experience of its users through creating emotional connections and timeless appeal. Communicate that it is not a product but the lifestyle of people that uplift their lives and comes out their best choice and taste.
TacticProduct
The audio partner’s focuses in developing the core technology on which Audio’s products are based with a whole new range of high-quality noise cancelling wireless headphones, synonymous to Audio Partners’ ability to innovate and produce top quality items. The things that Audio designs, makes, and sells aims to develop are called “intelligent fashion accessories,” or “IA.” Our first product line will be a collection of hearables, or earrings, made for hearing-impaired American women 45 years or older. Our IA technology fixes hearing loss in a way that is easier to use, cheaper, and completely unobtrusive. Instead of an embarrassing prosthetic, an earring is worn as a stylish fashion ornament. There will be designs right after this first product that are made to suit the tastes of different age groups and parts of the fashion market. Eventually, there will even be designs made just for kids. These headphones should include the latest features available in the industry, active noise cancellation, easy Bluetooth connectivity, touch controls, and lightweight for long listening without interruption by long-lasting battery. Offer the ability to create personal sound profiles so that their customers could configure these according to their different moods, various settings, or even between different genres of music.
Work with professional sound engineers and musical artists for merchandise proprietary lines offering special sound signatures. This collaboration avouches and authenticates the products of Audio Partners, drawing audiophiles and music enthusiasts who have an appreciation for the knowledge and meticulous craftsmanship invested in sound engineering. Besides, it can even collaborate with well-known musicians or music groups to launch a line of limited products related to them and custom-designed headphones or speakers to give another dimension to the brand making it elite.
Brand Refresh
Encompassing Core Values-Make sure its identity epitomizes sophistication, innovation, and reliability as core values in order to undertake a brand refreshing. This includes going to the extent of changing the look of visual brand identity across touch points—a new logo with a new color palette and typography, and even the brand messaging—all carried out in a manner that uniformly communicates these values.
Up-to-the-Second Proof Points: Integrate proof points that are current, relevant, modern, and help maintain the sophistication, innovation, and reliability presented by the brand. This can include promoting their state-of-the-art innovations in audio products, case studies or testimonials of happy customers, and long history with performance and customer satisfaction.
Influencer Marketing Campaign
Heavyweight Influencers: Influencer marketing campaign starting with heavyweight names from music, celebrity, and industrial disciplines to develop supra title awareness, credibility, and engagement for the brand. Partner with influencers who align with Audio Partners’ brand values and resonate with its target audience. These influential people will be able to create authentic content with the products of Audio Partners; this will allow them to share their personal testimonials and promote the brand to their followers to help reach out and vouch for the same.
Incentives:
Stronger Incentive Reward Points in order to make incentive reward points strong, ensure giving the loyalists access to special offers and discounts, personalized choices based on history, and preferences over shopping. This ensures a repeat purchase and thus develops some sort of long-term loyalty from the customer. Participation in Competitions, Contests, and Giveaways: Organize online and offline competitions, contests, and giveaways to create buzz about a brand, increase its visibility, and engage its followers. Offer incentives for UGC (User-Generated Content) and community participation; support these activities through their SM (Social Media) in its networks while building awareness for the brand and its products.
Pricing:
Value-Based Pricing Strategy: To communicate the artisanal handcraft quality and difference that defines the Audio Partners line of products, a value-based pricing strategy is adopted. Selling should highlight the value proposition that the brand has to offer— audio output, innovative features, and durability—along with an explanation of why that price is something the targeted market should consider.
Flexible Financing and Installment Plans: Offer financing terms and installment-based payment schemes as a way to reduce the purchase barrier for a bigger base of customers when acquiring premium audio products. This will mean that customers are able to pay the balance of their purchase over a long period, allowing them to make more future purchases, a development that will work toward driving increases in unit and dollar volumes within the marketplace on a sequential basis.
Integrated Marketing Communication Plan
Digital Advertising and Social Campaigns:
Audio Partners will deliver targeted strategies for most relevant sites related to Google Ads, as well as those for social (Facebook, Instagram, Twitter, LinkedIn) and on other pertinent websites through digital advertising and social campaigns. The basic goal is effectiveness towards special target groups. After that, storytelling and interactive experiences followed by comprehensive social media campaigns, which are made very engaging for users and certainly make them want to create their own content. Use multimedia content to present the features, including videos, pictures, and info graphics.
Partner with influencers and press
Whoever adds and revalues Audio Partners’ brand visibility and credibility in every music, technology, and lifestyle domain. The brand will associate with people such as influencers from four different categories of music, technology, lifestyle, and luxury. These will have the role of presenting with film and posting authentic content on products manufactured by Audio Partners. The strategy will also use well-prepared press releases in publications, blogs, and online platforms so that all publicity is positive. In sum, what will be sought with this approach is to publicize the brand and building it reputation.
Marketing Activations Experiential in Nature:
Experiential marketing activations in nature. This will be through activities such as product launch events, pop-up stores, or experiential brand spaces that may immerse the consumer in the embodiment of what your brand stands for. It engages hands-on by the customers with the products, their features, demonstrations, and workshops at category experts run in Audio Partners outlets. User-generated content will be pushed with opportunities for participants to be able to post their experiences in all available social media outlets using relevant branded hash tags and tags.
Implementation Framework:
Organization
Audio Partners realize the fact that an in-house marketing team is very vital for the purpose of execution to its integrated marketing communication plan. The approach will encompass all spectrums of strategies and their execution through amalgamations of professionals to be located strategically from brand management, product marketing, digital marketing, communication, retail merchandising, customer services, and allied segments. Brand management ensures that the structure of brand identity is precise at Audio Partners, while through targeted messaging and positioning, product marketing ensures that the provided solutions are known and used. The marketing of the products will include us of the social media, magazines and the organization website. This will help the organization to reach more clients to increase its market share.
Communication specialists are involved in designing the message that will be used to communicate the value proposition to customers, while digital marketing professionals are engaged in online marketing efforts to best support customers to find and follow the brand. These are the people who are working in the profession of retail merchandising as they provide for the best presentation and placing of the merchandise at the commercial outlet, along with the customer service representatives who see that their customers have a pleasant and smooth experience with them. The aggregate strengths of this diverse team serve to position Audio Partners for sound deployment and continual management of its marketing efforts through which they will drive business growth and lasting relationships with their audience.
Processes
Some of the key processes in the product development lifecycle would involve inventory, customer service, and post-purchase assistance. This is something which would be regulated by explicit systems and workflows. It will finally outline the marketing strategy’s schedule of implementation and continuous monitoring and evaluation of the implemented strategy with respect to marketing performance metrics so as to ensure that the promotion campaign is effective. For example, social media, blog pages, and web banners will be used.
Target Areas and Implementation Schedule:
Month 1: Throughout the first month of operation, customers will be treated to comprehensive market research. This research will serve as the foundation for developing a robust marketing strategy. By the end of this month, the strategy should have been well documented by the marketing team and be in a position to finalize, clearly defining objectives, tactics, and key performance indicators (KPIs).
Month 2: Branding and Launch of Campaign. It is in the second month that these strategies will now be formulated into action, with this month seeing Audio Partners direct their activities towards branding components. These would involve logo designing, choice of color palette, and brand messaging reiterating sophistication, innovation, and reliability as the core values. Simultaneously, the same teams launch digital ads in selected campaigns to targeted audiences.
Month 3: Influencer Partnerships and Media Outreach during month three, there is an implementation of influencer partnerships so as to boost brand visibility as well as gaining a strong credibility for Audio Partners. To deal with this, there will be the use of influencers from music, technology, lifestyle, and luxury, who will be researched and collaborated with. Press releases and media outreach will be coordinated to ensure positive coverage, showing up in targeted publications and online outlets, as results develop from our marketing efforts (Rosenberg, 2012)
Months 4-6: Assessment and Optimizing during the initial three months of this marketing activity, the agency shall undertake an assessment of the success of the campaign based on measured KPIs. It includes: website traffic; social media metrics; conversions through both the website and social channels; and sales revenue performance. Another vital role: All these activities are set to be dictated by the performance metrics and customer feedback, thus keeping strategies and tactics updated for best results and incremental improvements.
ControlEvaluate
Regular key performance indicator (KPI) evaluation will provide a compass to guide Audio Partners in this ever-changing landscape of the audio rental market. These KPIs will be measured at intermittent periods so that the company will be able to understand not only the immediate effect of its marketing strategy but also what has been going on in the markets and with consumer behavior over time. It is only this constant iterative process of assessment that enables Audio Partners to be so agile and adapt quickly to the rapidly changing markets. It makes sure that emergent opportunities are discovered, and action is taken proactively to pretreat all possible challenges that emerge (Arnold, 2010).
Systematic analytical tools of core customer lifecycle metrics, focusing on customer acquisition cost and conversion rates, simultaneously narrow Audio Partners down to hidden inefficiencies in resource deployment even as it fine-tunes marketing better. This never-ending commitment fosters an environment of innovation at Audio Partners, where ingenious ideas and fresh strategies are always being applied to more effectively satisfy the clientele in a manner that keeps them one step ahead of the competition. Guided by data analytics, Audio Partners is empowered with a relentless desire to improve and pushes the envelope further than simply increasing efficiency in marketing; it ensures long-term sustainability and growth in the high-pitched and inordinate audio rental market.
Key Performance Indicators (KPIs) for Audio PartnersRental Revenue
Ø Total rental revenue
Ø Revenue by product category
Ø Revenue by customer segment
Utilization Rates
Ø Percentage of inventory rented out
Ø Average rental duration
Customer Acquisition
Ø Number of new customers
Ø Customer acquisition cost
Ø Customer referrals
Customer Retention
Ø Repeat customer rate
Ø Customer churn rate
Market Share
Ø Market share compared to competitors
Ø Share of wallet with customers
Online Presence
Ø Website traffic
Ø Social media engagement
Ø Online reviews/ratings
Operational Efficiency
Ø Inventory turnover rate
Ø On-time delivery rate
Ø Equipment maintenance costs
Customer Satisfaction
Ø Net Promoter Score (NPS)
Ø Customer feedback ratings
Ø Complaint resolution time
By regularly measuring and analyzing metrics across areas like sales, marketing, operations, and customer experience, Audio Partners can gauge the effectiveness of their strategies and make data-driven decisions to capitalize on opportunities or course-correct as needed in the rapidly evolving audio landscape.
Monitor
In such a fast-business environment, intelligence on the competitor remains one of the very pillars that are able to keep tabs on the marketing dynamics for the companies like Audio Partners. This draws an unbelievable amount of value for Audio Partners while closely analyzing market trends and customers’ needs from the eyes of competitors while observing strategies and how they position in the market. Differentiation and positioning of the marketing mix of Audio Partners will be possible through a review of competitors’ products, prices, place of distribution, and promotion activities.
Together with competitor intelligence, in-depth market research plays a fundamental role in guiding the marketing efforts of Audio Partners. Through advanced studies of trends and unmet needs in the market and consumer behavior, audio partners can help grasp what the target segment requires to offer its products and services appropriately. Such research guides decisions on product development, pricing strategies, and market segmentation so that Audio Partners stays ahead of the competition with changing market dynamics.
Apart from competitor intelligence and market research, this feedback monitoring strategy encompasses customer reports as well. At Audio Partners, the surveys, reviews, and social media interfaces are continuously used to help understand the satisfaction of customers, preferences, as well as understand pain points that are used to improve on the product and experiences, in addition to finding opportunities to launch new services or even differentiate the current services with new features (Banking Awareness, 2018).
The Advanced Analytics tools also help Audio Partners in order to monitor the dynamics of marketing through data-based decision-making. In this predictive and machine-learning utilization of algorithms by means of data mining, it enables Audio Partners in listening to huge volumes of information while extracting precise actionable insights, thus completely identifying trends in customer behavior and market performance. This helps Audio Partners with the optimization of marketing campaigns and resources in a manner that would be quite efficient for them to sustain in an ever-changing business scenario.
This way, competitor intelligence is infused with market research, customer feedback, and advanced analytics as irreplaceable elements in a strategic marketing plan that continually assures Audio Partners of agility, adaptability, and responsiveness to changes in its industry. In such a way, through constant monitoring of market dynamics and realignment of strategies, which suits most to the current shifts, Audio Partners stands in line with ensuring maximum returns, take advantage of emergent opportunities, and realize a growth rate that can be termed sustainable in this competitive business of audio rentals.
Final Analysis
This strategic marketing plan will be an excellent road map for Audio Partners in its struggles to solidify its ground as a competitor in the audio world. It is through this diligent alignment of objectives, strategies, tactics, implementation, and control that Audio Partners charters its course toward sustainable growth, brand equity development, and interfacing with target consumers on an ongoing basis. Moving through the plan implementation, it becomes clear that the success envisioned therein is incumbent upon a degree of agility, adaptability, and responsiveness the firm can exert in order to meet the changing needs and desires of the consumer.
Through proactive partnerships and innovative marketing initiatives, with the firm commitment to offer more value than the competitors, Audio Partners finds itself in full readiness for success within the turmoil of the general audio market. Once that need is identified, this focus on ongoing assessment, optimization, and proactive monitoring will continue to keep Audio Partners on the leading edge of trends and able to grasp nascent opportunities and challenges with strength and foresight. This would enable Audio Partners to keep attuned to the market with tools such as advanced analytics, market research, and competitor intelligence that can support responsive decision-making and mid-term course adjustments. By and large, this strategic marketing plan will not only offer a systematic framework for growth and development but also underpin an unwavering commitment to excellence, innovation, and customer-centricity at Audio Partners. As the plan rolls out and goals are successfully achieved, Audio Partners aims to establish a prominent legacy that brings unique and timeless value to not only its customers but also other stakeholders and shareholders. Through the help of innovation, agility, and an undeterred focus on core values, Audio Partners can craft the future for the audio industry and come up as pioneering in this league.
References
BOOK
Ringel, S., & Brandell, J. R. (Eds.). (2020). Trauma: Contemporary directions in trauma theory, research, and practice. Columbia University Press.
Banking Awareness for SBI & IBPS Bank Clerk/ PO/ RRB/ RBI exams 3rd Edition. (2018). (n.p.): Disha Publications.
Becker, M., & Arnold, J. (2010). Mobile marketing for dummies. Wiley.
JOURNAL ARTICLE:
Devereaux, A. (2015). Pandemic influenza: An evolutionary concept analysis. Journal of Advanced Nursing, 71(8), 1787–1796. https://doi.org/10.1111/jan.12654
Fela, R. F., Pastor, A., Le Callet, P., Zacharov, N., Vigier, T., & Forchhammer, S. (2022). Perceptual Evaluation on Audio-visual dataset of 360 content. 2022 IEEE International Conference on Multimedia and Expo Workshops (ICMEW). https://doi.org/10.1109/icmew56448.2022.9859426
Han, J., Cores-Sarría, L., & Zhou, H. (2024). In-person, video conference, or audio conference? examining individual and dyadic information processing as a function of communication system. Journal of Communication. https://doi.org/10.1093/joc/jqae003
BOOK
Ringel, S., & Brandell, J. R. (Eds.). (2020). Trauma: Contemporary directions in trauma theory, research, and practice. Columbia University Press.
Jain, S. C. (2004). Marketing Planning & Strategy. United States: Thomson.
Rosenberg, M. (2012). Business Advantage Intermediate Personal Study Book with Audio CD. Germany: Cambridge University Press.
APA-7 LINKS
LINKS TO APA-7 AND WRITING CENTER RESOURCES
https://csuglobal.libguides.com/writingcenter/apa7_resources
https://csuglobal.libguides.com/writingcenter/apa7_writing_templates
CITATION FOR MODULES:
(Colorado State University Global [CSUG], 2020)
REFERENCE EXAMPLES
Source: Writing Center Web Pages (2021)
REPORTS:
Intergovernmental Panel on Climate Change. (2019). Climate change and land: An IPCC special report on climate change, desertification, land degradation, sustainable land management, food security, and greenhouse gas fluxes in terrestrial ecosystems. https://www.ipcc.ch/srccl/
A WEBPAGE:
Deczynski, R. (2020, April 3). A 1-minute face mask DIY that requires zero sewing. Domino. https://www.domino.com/content/no-sew-face-mask-covid-19/
YOUTUBE VIDEOS:
BBC. (2010, November 26). Hans Rosling’s 200 countries, 200 years, 4 minutes – The joy of stats – BBC Four [Video]. YouTube. https://www.youtube.com/watch?v=jbkSRLYSojo
JOURNAL ARTICLE:
Devereaux, A. (2015). Pandemic influenza: An evolutionary concept analysis. Journal of Advanced Nursing, 71(8), 1787–1796. https://doi.org/10.1111/jan.12654
BOOK
Ringel, S., & Brandell, J. R. (Eds.). (2020). Trauma: Contemporary directions in trauma theory, research, and practice. Columbia University Press.
Kinderman, P. (2019). A manifesto for mental health: Why we need a revolution in mental health care. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-24386-9
Ringel, S., & Brandell, J. R. (Eds.). (2020). Trauma: Contemporary directions in trauma theory, research, and practice. Columbia University Press.
Kinderman, P. (2019). A manifesto for mental health: Why we need a revolution in mental health care. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-24386-9
CSU Global Writing Center. (n.d.). Idea development and generation.https://csuglobal.libguides.com/writingcenter/writing_tutorials/idea_development
Please look at the Table 1 below.
Table 1
Clarkson and Associates; Income Statement; Year Ending December 31, 2012
TABLE OR FIGURE HERE
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