Marketing Question
Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment-3 Marketing Management (MGT 201) Due Date: 4th May 2024 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: 2nd CRN: Academic Year: 2023-24 For Instructor’s Use only Instructor’s Name: Dr Zahra Ghali Students’ Grade: Marks Obtained/Out of 10 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • • • • • • • • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Late submission will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted. Learning Outcomes: 1. 2. 3. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (LO-1) Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (LO-3) Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4) Critical Thinking (Max Marks-10) 1. Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market. (CH-11, CLO-1) (4 Marks) 2. A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure? (CH-13, CLO-3) (3 Marks) 3. Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen. Which B2B pricing tactics would you use to promote it? Why? (CH-15, CLO-4) (3 Marks) Answers 1. 2. 3.
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