Management Question
Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment-2 MGT 402-Entrepreneurship and small business Due Date 30th March 2024 @ 23:59 Course Name: Entrepreneurship and small business Student’s Name: Course Code: MGT402 Student’s ID Number: Semester: Second CRN: Academic Year: 2023-24 For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of 10 Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted • Weight 10 Marks Learning Outcomes: 1. Describe the place of small business in history and explore the strengths and weaknesses of small business. 2. Design a solid projected financial plan and conduct a breakeven analysis for a small company. 3. Demonstrate the ability to deliver and communicate marketing massages in coherent and professional manner. 4. Illustrate the ability to think independently and systematically on developing a viable business model. Assignment Workload: This assignment is an individual assignment. Start-up Business Plan Assume yourself as an entrepreneur of a small startup business in Saudi Arabia. (In Continuation to the Assignment 1) Write brief notes on the following objectives: 3. Products and Services (4 Marks) a. Describe in depth your products or services. (Technical specifications) b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features. 4. Marketing Plan (6 Marks) a. Market Research- Why? b. Market Research- How? Primary or Secondary Data? c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. Product • Describe the most important features. What is special about it? • Describe the benefits. That is, what will the product do for the customer? Customer • Identify your targeted customers, their demographics Competition • What products and companies will compete with you? • How will your products or services compare with the competition? Strategy • Outline a marketing Strategy. Promotion • How will you promote your Product? • What will be your promotional budget? Distribution Channels How do you sell your products or services? Note: Use APA style of referencing Answers: 3. 4
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