In this assignment, we look at segmentation and minorities in the United States.
In this assignment, we look at segmentation and minorities in the United States. To begin, please do some internet research on the California Milk Producers and the “Got Milk” marketing campaign. Consider three major minority groups in the USA: Hispanic Americans, African Americans, and Asian Americans. For each group, describe the segments in terms of:
Overall population size (USA & California)
Demographics like age, education, and income (USA and California)
What are the media habits of each group (USA only)?
Describe the nature of families for each group (USA only)
After describing each group, choose the first group you would target if you were the California Milk Producers and if the assumed goal is to increase the use of milk in California. Base your targeting on the criteria listed in your book, including accessibility, ability to buy, action-ability or the responsiveness of the group you choose, overall size, and sustainability of the market over time. Please discuss your targeting in detail.
Refer to the Assignment Expectations for general Dropbox assignment instructions.
Criteria Excellent
Satisfactory
Needs Improvement
Criterion Score
Content
30 points
Analysis is well‐ developed and fully addresses the topic. Evidence and examples are ample. Meets or exceeds the 500-word length requirement.
25 points
Analysis addresses the topic, but lacks detail in a few areas. May be slightly under the 500-word length requirement (480-499 words)
21 points
Analysis is poorly developed and lacks sufficient details or examples to support the argument. May be moderately under the 500-word length requirement (450-479 words)
Score of Content,
/ 30
Grammar, Mechanics, and Citation
10 points
Grammar, mechanics, and spelling are error‐ free and college level. References are correctly cited
8 points
Grammar, mechanics, or citing may have a few minor errors which do not interfere with meaning.
6 points
Numerous grammar, mechanical, or citation errors that impact flow or understanding.
Score of Grammar, Mechanics, and Citation,
/ 10
TotalScore of Dropbox Assignments,
/ 40
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
