Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension,

Critical Thinking

Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market. (CH-11, CLO-1)

A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure? (CH-13, CLO-3)

Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen. Which B2B pricing tactics would you use to promote it? Why? (CH-15, CLO-4)

The Answer must follow the Keyword/ outline points below:

Each answer should be 300 to 400 range of word counts.

Reasons with suitable Examples

At least Three References ((Use APA style of referencing)

Note: You can support your answer by reading your book.

You can use secondary source available on internet.