During this course, you will have the opportunity to research new concepts developed by entrepreneurs. Use various internet sources (magazines, journals, television, etc)

During this course, you will have the opportunity to research new concepts developed by entrepreneurs. Use various internet sources (magazines, journals, television, etc) to find information about a new product or service . The research presented should be on a legal product or service that is less than 5 years old. You could also use an existing product that has had some type of modification in the past 5 years such as an application on a cell phone.

The criteria for the paper are as follows: Due April 10th

(1) Select a legal product/service that’s less than 5 years old

Summarize the description of the product/service of your choice and historic information about the entrepreneur. If possible, try to find a product or service that was not created by a large corporation (such as a new Apple product, etc.)

(2) Discuss at least three entrepreneurial concepts, theories or strategies

Relate the entrepreneur’s personal story and/or product design to at least three concepts studied in your required text for the course (ex: perhaps the product is a great souvenir sold in a novelty shop at the Hartsfield-Jackson Atlanta International airport-you could discuss how important the location of the shop is because of the target market group of tourists who would be interested in purchasing the souvenir for themselves, family, and/or friends)

(3) Create at least two strategies for the entrepreneur’s product

Strategies could be used to enhance the design, assist with marketing, etc. (ex: an idea for the filtered water devices used in our building would be to add flavored water as an option for users with an additional cost)

Your 3-4 page paper should be submitted in CourseDen. The format

of the paper should be as follows:

Introduction: Description of product/service

Concept 1 (your concept from the text and how relates to the product/service)

Concept 2

Concept 3

Strategy 1 (strategy that you create to make the product better)

Strategy 2