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May 10, 2024

Chosen Benchmark: United Nations Global Compact

General Qeustion

Chosen Benchmark: United Nations Global Compact

Chosen Organisation: Coca-Cola

United Nations Global Compact- The United Nations Global Compact (UNGC) is a voluntary initiative launched by the United Nations to encourage businesses to adopt sustainable and socially responsible policies and practices. Human Rights (2 principles), Labour Standards (4 principles), Environment (3 principles), Anti-Corruption (2 principle)

Introduction (200 words)

What this paper is about

Describe the organisation

Describe the benchmark

Main Body (1600 words)

How the organizations current Marketing Practices look like (Product, Price, Place, Promotion) (800 words)

How the organization is doing against your chosen benchmark (good/bad

examples of the organization) (400 words)

How the competitors are doing compared to the chosen organization (200 words)

Suitable recommendations for enhancement (200 words)

Conclusion (200 words)

How is the company performing against the benchmark?

How easy would it be to do better?

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