Choose one(!) of the options below and design and develop a mobile app marketing plan including concept, user experience, strategy, technology, market, and implementation for the chosen option.
Choose one(!) of the options below and design and develop a mobile app marketing plan including concept, user experience, strategy, technology, market, and implementation for the chosen option.
Option 1. Spot the Fake
Spot the Fake is an educational social platform that helps improve users’ news literacy skills. The spread of fake news has become a more serious issue than ever. Unfortunately, lot of young consumers of news, particularly high school students, cannot really distinguish fake news from the real even though they claim they are confident in doing so. It is especially dangerous when they consume news actively from social media without a good set of news literacy skills and strongly developed critical mind, making it easy for them to be duped by fake news.
An educational social platform app – Spot the Fake has been designed to strengthen 4 key news literacy skills for its users. The app provides step-by-step training with a scaffolding approach and opportunities for students to investigate and share suspicious news articles with others on the platform. As students’ progress in the app, their ranking as the fake news buster will be improved.
Option B: Match Pawfection
An Android app that connects adopters with the perfect pet waiting for adoption
Millions of animals are currently in shelters and foster homes awaiting adoption. Design an experience that will help connect people looking for a new pet with the right companion for them. Help an adopter find a pet which matches their lifestyle, considering factors including breed, gender, age, temperament, and health status.
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