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May 10, 2024

By using the materials that you have been supplied with from the module, from your own research from books, journals, the Internet, and your own experience, you would select a product/service from the country of your choice.

General Question

By using the materials that you have been supplied with from the module, from your own research from books, journals, the Internet, and your own experience, you would select a product/service from the country of your choice. You would launch the product/service in a country where the product is not currently available. You would develop an international/global segmentation, targeting and positioning strategy for this product/service to be launched.

Introduction [Approximately 200 words]

Question 1 : International market selection (country selection) for the selected product/service

This question is worth25/70 of your marks and has the word limit of 1000 words

Question 2: Proposed International STP strategy for the selected product/service

This question is worth 45/70 of your marks and has the word limit of 1600 words

Conclusion (approximately 200 words)

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