Business Question
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First, select one of the examples of digital media below:
The Voice: Integration With Live Television
Tale of the Tiger: Customer Service
After analyzing your chosen example, respond to the following questions in your blog post:
- What was done successfully to meet the wants and needs of the target audience?
How was the social and consumer experience addressed? Was this done successfully? Explain.
- How were the digital media followers handled?
Is there something that could have been done differently to make that experience more efficient?
Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s need?
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