1. segmentation – select demographic, geographic, psychographic and/or bahaviour variables to segment your product matrket.
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1. segmentation – select demographic, geographic, psychographic and/or bahaviour variables to segment your product matrket.
2. Targeting -select your targeting strategy(undifferentiated, differentiated, concentrated,customerised); profile your targeted market/segments
3. positioning- draw a positioning map to analyse your competitive position and potential market opportunities.
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