For the final project, you will be conducting an evaluation of an organization, a company, specific program, campaign, or system

For the final project, you will be conducting an evaluation of an organization, a company, specific program, campaign, or system (I will refer it as OCPCS) at your choice. Your choice of OCPCS has to be from a real existing one, and not an imaginary made-up one. Also, please choose within the realm of Hospitality, Recreation, and Tourism. This means you cannot choose a company like “Nike”, but “Hilton” would be allowed. Please only choose 1, and if you must choose more than 1, email me and we can discuss about it.

You learned about every detail of evaluation throughout this course contents and CEs. I want you to try now and conduct an evaluation from the beginning until the end. Please be creative and try your own way. Don’t limit yourself to just standard way of writing an essay or report (this means you can use pictures, graphs, graphics, bullet points, etc. to best present your evaluation). You have the freedom to choose and conduct your own evaluation. For instance, if you choose Hilton for your OCPCS, you choose what you want to evaluate about Hilton whether its customer service, revenue, brand image, etc. (in this case that would be your criteria).

If you are not sure where to start and what to do, go back to your CE and see what you have been doing. For this final project, you are not planning an evaluation, but you are actually conducting an evaluation. Difference is, for instance, “I will use goal-free model for the evaluation because ….” NO!! Instead, “I decided to choose goal-free model because ….. Based on my goal-free model these are the findings/results …. Therefore, …. (conclusion of your thoughts)” YES!!

Below are some topics that you should consider when working on your evaluation:

· Explanation of your OCPCS (history, what they do, why did you choose that OCPCS, strength/weakness of the OCPCS)

· Criteria, and explain why you think it is important

· 5 Ps of evaluation (personnel, place, program quality, participant, policy)

· Timing of evaluation (assessment, formative, summative)

· Evaluation models (pseudo-model, professional expert judgement model, goal-attainment model, logic model, goal-free model)

· Ethics (informed consent, privacy, confidentiality, deception – acts of omission/commission)

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