3510 group project Starbucks

Discussion Prompt: Starbucks

Before engaging in this discussion, you should learn more about Hofstede’s cultural dimensions, read Chapter 10, watch the Chapter 10 video, and read the Chapter 10 supplemental article

post an evaluation of two of the firm’s websites: one from a high-context culture ( JAPAN ) , one from a low-context culture (UNITED STATES).

In your post, EMBED (don’t attach) a screenshot of each landing page you assessed.

Identify at least three differences between the two websites that you attribute to the high- or low-context nature of the audience each site serves.

Use information from Hofstede Insights’ Country Comparison Tool, your book, the multimedia resources for Chapter 10, content from or other external, credible sources (hint: there are A LOT of research articles on websites for high- and low-context cultures) to explain the differences. 

Title: McDonald’s low-context (Germany) and high-context (Japan) websites

For this discussion, I reviewed McDonald’s landing pages for the low-context culture of Germany and the high-context culture of Japan. 

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