Topics could be Generation Y, Baby Boomers, gender differences in consumer behavior, Hispanic American consumers, household influence, middle class and consumption, and so on. [PICK ONE TOPIC].

Marketing short essay

This  is an opportunity for you to reflect upon what you have learned about a  specific topic from Ch. 12 and 13. Topics could be Generation Y, Baby  Boomers, gender differences in consumer behavior, Hispanic American  consumers, household influence, middle class and consumption, and so on.  [PICK ONE TOPIC].

Be  sure to discuss your personal examples and introspection on the topic.  This fulfills one of the course learning objectives, i.e., better  understanding yourself as a consumer.

Three Grading Criteria:

1.  You should demonstrate that you understand and are ready to discuss the  key concepts and issues from the assigned topic in your paper. Be sure  to cite the definitions of and past findings about the concepts from the  textbook or other credible sources (5 points).

2.  You should discuss your own personal example(s) to help you and your  readers better understand the concepts and issues. In addition, your  personal introspection should bring new understanding to the topic (5  points).

3.  Your writing should be clear, well-composed, and free of spelling and  grammar mistakes. It should also meet the following format requirements  (5 points).

1) Create a title for your paper. Individual Paper #1 is NOT acceptable.