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May 2, 2024

Direct Marketing Tips

For this discussion, assume you are the marketing manager for a chain of 8 clothing boutiques that targets 18-30 year old females with current fashion trends.

Resources:

What is Direct Marketing?

Direct Marketing Tips (Mail)

Urgency vs Scarcity

Watch each of the videos taking notes as you watch. Identify points made in the videos about direct response marketing.

Discuss how the information in each video would apply to direct response marketing for the clothing boutique specifically:

Discuss the direct marketing methods presented in the textbook and prioritize the list of methods for the clothing boutique from highest priority to lowest with justification for your ranking.

Find and share an existing direct mail piece that works for females in the 18-30 age group. Based on what you learned, which tips are followed in this ad? Did they use urgency or scarcity? Why?

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