Visa Is Enhancing the Customer Experience While Reducing Fraud with Predictive Analytics and Data Mining

1.)

Case Study: Visa Is Enhancing the Customer Experience While Reducing Fraud with Predictive Analytics and Data Mining. Use your submission to answer the following:

What challenges were Visa and the rest of the credit card industry facing? How did Visa improve customer service while also improving fraud retention? What is in-memory analytics, and why was it necessary?

Note: Your answer should be a minimum of 4-5 pages and also include a minimum of 4-5 references (published not more than three years ago).

2.)

Refer to the attached video before answering the below question:

Do you think of yourselves as creative? Do you have the confidence to take on problems that don’t have a clear answer? How confident are you in approaching problems as opportunities and leading teams toward unimaginative things?

Note:

Content should be clear, concise, and understandable.

Please follow the minimum answer length and also include a minimum number of references, and in-text citations for the above questions in APA format. References should have been published no more than three years ago.

Check for any grammatical errors and sentence structure.