Public Health discussion

Please respond to one question for each reading:

1. Parvanta et al., Chapter 11: Implementing a Communication Intervention.

State a SMART Objective that would fit with your planned PSA. Defend parts of this objective based on what you have learned about your audience through formative research.

Q2. Parvanta et al., Chapter 11: Implementing a Communication Strategy & Appendix.

Describe how you would apply elements of a creative brief, from the chapter, to 1) the design of a creative brief for your planned PSA, or 2) the Appendix hand washing campaign. How would you go about concept testing it?

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Q3. Parvanta et al., Chapter 16: Health Communication in Resource-Poor Countries.

Using concepts from this chapter, how would your planned PSA or your brochure work or need to be changed if you were using it in a resource-poor country? State the country, and topic in your answer.

Q4. Parvanta et al., Chapter 16: Health Communication in Resource-Poor Countries.

Explain how you would use the following concepts to analyze and plan approaches for improving handwashing in Kenya, drawing from the Chapter 8 Appendix: interpersonal, community-led, and mediated communications. What principles did you apply for each intervention approach?

Q5. Parvanta et al., Chapter 16: Health Communication in Resource-Poor Countries.

Select one of the campaigns described in this chapter and discuss how you would need to adapt it to address the same health topic in your planned PSA in a resource-poor country of your choosing. What did you learn from this chapter that is important to consider when adapting it to a resource-poor country?