interactive
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Week 6: Interactive Activity
6.1. Content Introduction
Learning Outcomes
1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.
6.2. Reading
Required
Chapter 6. Strategy Formation: Situation Analysis and Business Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Recommended
Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633
6.3. Test your knowledge (Max 100 words for every question)
Question 1
What is the relevance of the resource-based view of the firm to strategic management in a global environment?
Question 2
How can value-chain analysis help identify a company’s strengths and weaknesses?
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