HSA 6108 Planning Marketing in Healthcare
Student name ________________________ Student ID#___________________ Write a clear response to each of the following questions using a minimum of 4 scholarly references. Make sure that you utilize good writing skills, APA formatting and complete thoughts. The answers must be typed Make sure your name is on each page, and your answers identify the questions being answered. You may utilize your textbook and notes. You may select any 5 of the 6 questions to answer. This is an individual assignment. Spelling, grammar and/or typographical errors may cause you to lose points. 1. Identify a healthcare innovation that is in the emerging stage of market development. Write a maximum of one-page, with references, describing how product standards and quality are established. Address how the rate of technological and market change affects the product’s potential for success during the emerging stage of market development. 2. Research one large healthcare system, and note its core business and any diversified organizations. Is the system practicing related or unrelated diversification? How does this strategy reflect its mission and vision (support your work with references)? 3. Many healthcare organizations have been subject to state and federal fines and criminal investigation. Identify an organization that did not act in accordance with its values, mission, and vision and incurred criminal/civil fines as a result. In one-page describe how the organization’s activities did not reflect its written strategic intent and propose lawful actions it could have taken to embrace its written values and achieve better outcomes (support your work with references). 4. Pick a local hospital, and based on available literature conduct a SWOT analysis. You may take literary license in making operational assumptions for information you cannot obtain. Use a matrix for the SWOT analysis. 5. Develop a list of 10 barriers to entry for the following healthcare organizations: (a) hospitals; (b) physician practices; (c) nursing homes; (d) insurance companies; (e) pharmaceutical companies. How and why do the barriers to entry vary among these different healthcare groups (support your answers with references)? 6. What problems are inherent in the use of financial ratios for US hospitals (support your work with references)? This discussion should include identifying benchmarking data sources and the risks in utilizing this data. Rubric Mid-term Exam Grading Rubric (new) Mid-term Exam Grading Rubric (new) Criteria PTS This criterion is linked to a Learning OutcomeIntroduction 30 This criterion is linked to a Learning OutcomeAccuracy 30 This criterion is linked to a Learning OutcomeRelevance 30 This criterion is linked to a Learning OutcomeResources 30 This criterion is linked to a Learning OutcomeReference List 30 This criterion is linked to a Learning OutcomeIn Text Citations and Paraphrasing 30 This criterion is linked to a Learning OutcomeCritical Thinking 30 Mid-term Exam Grading Rubric (new) Criteria PTS This criterion is linked to a Learning OutcomeCreative Thinking 30 This criterion is linked to a Learning OutcomeFormat 30 This criterion is linked to a Learning OutcomeMechanics 30 Total Points: 300
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