Effective communication

Given the following information, brainstorm potential new strategies:

• Senior leadership is concerned about the company’s ability to effectively communicate a new value proposition to potential customers and other stakeholders.
• Shareholders are asking tough questions about the likely changes in projected cost estimates, revenue, profit, and cash flow.
• A number of employees have expressed worry that a disruptive shift in REvolt’s business model may negatively impact their positions with the company.

Be sure to maintain your disciplinary perspective when discussing the above (see Discussion 01 for the list of disciplines).

Create a mind map (a.k.a. brainstorming diagram) to identify and summarize the primary features of commonly used applications software. Your diagram should address personal application software, workgroup application software, and enterprise application software. Related information can be found in Chapter 2 of the classroom textbook. Your mind map should be visually coherent; the content should be easy to understand and follow – also be consistent with fonts and capitalization.

The following is an example of a mind map flow for a specific personal application software (Microsoft Word):

Application Software -> Personal Application Software -> Word Processor -> Save, Edit and Print documents

In your mind map, show us at least 2 more Personal Application Software mind map flows and at least 3 mind map flows each for the workgroup application software and enterprise application software.

• Option 1: Go to Coggle (https://coggle.it) and click on the Tutorial Video in the center of the screen. You can use the Coggle website to create your mind map and then save the document to your computer as a PDF. You will need to click on “Sign Up Now” below the Tutorial Video and create a free account before you use Coggle, but it is very quick and easy.
• Option 2: You may also draw your mind map by hand and scan your drawing into your computer and save as a PDF. If you choose this option, be sure it is clear and easy to read.
• Option 3: You can choose to create a your mind map in Microsoft Word using shapes and symbols. (If you aren’t familiar with using symbols and shapes in Microsoft Word, the NAU Online Library’s Learning Express video tutorials can help, or you can view “Creating a Simple Flowchart in Microsoft Word,” a YouTube video hosted by Floyd Jay Winters, for a very quick introduction – be sure to create a mind map, not a process-based flowchart.)

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