Discussion week 7 mgt 201 Turki & mgt 321 + 325 Nawaf

MGT 201 Turki
Week 7: Interactive Learning Activity

7.1 Learning Outcomes:

• Outline the different methods of segmenting a market.

• Describe how firms determine whether a segment is attractive and therefore worth pursuing.

• Articulate the differences among targeting strategies: undifferentiated, differentiated, concentrated, or micromarketing.

7.2 Action Required:

• Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

• Video Link: Watch the following  video link-

McDonald’s: Segmentation, Targeting, and Positioning-

https://www.viddler.com/embed/3568f26a

7.3 Test your Knowledge (Question):

• Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?

Answer 

Reference 

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MGT 321 Nawaf 

7.3 Test your Knowledge (Question):   

Critically discuss Infant Industry Argument.

Answer 

Reference 

MGT 325

325

7.3 Test your Knowledge (Question):

• List the many types of collaboration, their tradeoffs, and an explanation of each type of collaboration.