Business/Sports Presentation

In previous topics, you have learned about the various ways to generate revenue in the sports business, including ticket sales, concessions, and merchandise sales. In this topic, you will be assuming the role of a GCU sponsorship department. Within that department, you will have your sponsorship sales manager and your activation manager. Typically, the sales manager will shape the contracts to utilize assets that best gain the interest of the client. The activation manager will then take the contract and execute all of the elements so that the client sees the return on investment (ROI).

These two positions have to work together to ensure that the customer is happy with the investment and will renew at end of the contract. 

For this assignment, your CLC group will develop a 10-slide PowerPoint presentation of your sponsorship department structure and workflows, including the breakdown of roles within the department, the prospecting and sales process, and a list of sponsorship inventory.

Provide the following in your presentation, including speaker notes: 

Identify the department’s annual sales and      retention goal. 

Illustrate the department roles and sales      timelines. 

Describe assets that would bring the most exposure      to your client (GCU campus structures, digital assets, events and      activities). Note: You may use the GCU athletic website for reference.      

• Describe how you would activate these assets with      minimal costs to your department.

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