Brand Archetype Exercise

Brand Archetype Exercise
For your post: 

Pick one of the Archetypes/Brands from the Archetype Wheel (figure 8.3) in the textbook- Don’t Use M&Ms or Nike

Look up the brand’s website, social media accounts, and TV ads on the brand’s YouTube channel or https://www.ispot.tv/ 

Evaluate the following:
1.    Do you think the motivation of the archetype is accurately categorized? Why or why not?
2.    Does the content created by the brand fit the personality traits? Why or why not? Give at least two examples.
3.    Do you think the archetype and the content created help’s the Hero on the consumer journey? Explain.

Your initial post should include these questions AND your response:

Company name

1. Link to brand website

Link to the social channels you reviewed

1. Link to the firm’s YouTube channel; Specific link(s) to any video you will reference

Do you think the motivation of the archetype is accurately categorized? Why or why not?

Does the content created by the brand fit the personality traits? Why or why not? Give at least two examples.

1. Do you think the archetype and the content created help’s the Hero on the consumer journey? Explain.