MBA 510-1 creating and implementing marketing strategies.
First, discuss what ethics in marketing means from your perspective and how you separate it from making poor business decisions.
Next: Discuss it from your perspective, discuss whether it is unethical marketing or poor business decision. Justify your choice. In three or four paragraphs, as a Chief Marketing Officer for Audio Partners, what would you expect from your organization to ensure that there is an ethical culture across the organization?
Option 1: The Logan Paul Scandal (2017)
- Break down the scandal from your perspective.
- Is this an example of unethical behavior why or why not?
- Does he have a responsibility to his fans and followers who made him millions from his quirky online videos?
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